For established Amazon sellers, launching a Shopify store is a practical way to add a direct-to-consumer (DTC) sales channel without leaving Amazon. With proven products, existing inventory, customer reviews, and brand assets already in place, sellers can use these resources to establish their own DTC website.
However, Shopify store setup involves more than choosing a theme and uploading products. Sellers also need fulfillment arrangements, payment and shipping settings, conversion tracking, and essential marketing accounts to prepare the store for customers.
This guide compares five DTC eCommerce agencies for Amazon sellers launching Shopify in 2027, covering their services, project outcomes, and pricing. It also explains what a Shopify DTC launch involves and what a structured 45-day setup process can look like.
What Does It Take to Launch a Shopify DTC Channel From Amazon?
Amazon sellers have a practical advantage when starting a DTC website: they may already have validated products, customer feedback, product information, and fulfillment resources.
Rather than rebuilding these assets from scratch, a Shopify DTC launch focuses on turning them into a functional, brand-owned storefront and connecting the systems needed to accept and fulfill orders.
The following components are worth considering when planning an Amazon DTC launch.
Launching a Shopify DTC store is the first step toward building a stronger direct-to-consumer presence, giving Amazon sellers greater control over their brand experience, customer relationships, and future growth opportunities.
Once the store is live, brands ready to scale can take their DTC expansion further with a full-service eCommerce growth agency. For example, IMP Marketing offers CoScale, a revenue-share growth partnership covering paid media, email/SMS marketing, creative production, and ongoing Shopify optimization. Through its revenue-share approach, IMP has helped one eCommerce brand achieve 10x revenue growth in 18 months, demonstrating its experience supporting brands beyond the initial store launch.
What Should the First 45 Days of a Shopify DTC Launch Look Like?
For established Amazon sellers, existing products, brand assets, and fulfillment resources can help simplify the Shopify setup process. While the timeline depends on the store's complexity and requirements, a structured plan helps sellers move from initial planning to a fully tested Shopify store.
Here's what a 45-day Shopify DTC launch roadmap might look like:
Phase 1: DTC Launch Strategy & Store Planning (Days 1-7)
Review the Amazon product catalog and sales data to identify priority products and define the target audience. Develop a Shopify DTC launch strategy covering brand positioning, product selection, key messaging, and the customer shopping experience. Gather existing brand assets, product images, and content to plan the store structure, design direction, and fulfillment requirements.
Outcome: An approved Shopify DTC launch strategy and store plan, including priority products, brand messaging, design references, and project scope.
Phase 2: Shopify Development & Fulfillment Setup (Days 8-33)
This is typically the longest phase of the project. Build the Shopify storefront, develop product and collection pages, and adapt existing Amazon product descriptions, images, and other approved content for Shopify.
Configure navigation, checkout, payment methods, and shipping options. Connect Amazon Multi-Channel Fulfillment (MCF) or another suitable fulfillment solution to prepare the store for order processing.
The time required depends on the number of products and pages, design customization, available product photography, and technical requirements.
Outcome: A conversion-focused Shopify store with product content, checkout, payment, shipping, and fulfillment systems configured.
Phase 3: Marketing Infrastructure & Tracking Setup (Days 34-38)
Set up and configure Meta Business Manager, Google Ads, and Google Merchant Center, including synchronizing Shopify product catalogs with Merchant Center. Implement GA4, Meta Pixel, and Conversions API to track store traffic, customer behavior, and conversions.
Outcome: Fully configured Meta and Google Ads accounts, connected product catalogs, and verified conversion tracking, ready to support future paid advertising campaigns and performance measurement.
Phase 4: Testing, Launch & Handover (Days 39-45)
Test checkout, payment processing, shipping, inventory, fulfillment, customer notifications, and conversion events. Resolve configuration issues before launch.
Complete training and hand over Shopify store access, connected accounts, and relevant documentation so the brand can manage its new sales channel independently.
Outcome: A tested Shopify DTC store ready for customers, with the necessary systems and guidance for day-to-day operation.
This 45-day roadmap is illustrative. Actual timelines may vary depending on the number of products, store customization, fulfillment requirements, third-party approvals, and additional services. Some activities may also run in parallel.
Some agencies provide additional support beyond standard Shopify store development. For example, IMP Marketing includes Klaviyo email automation and branded Facebook and Instagram launch content. With 12 years of eCommerce experience and expertise across both Shopify and Amazon, IMP can streamline the setup process, potentially helping sellers launch their Shopify DTC stores sooner.
Best DTC eCommerce Agencies for Amazon Sellers Launching Shopify in 2027
Choosing a DTC eCommerce agency involves more than reviewing Shopify design portfolios. For established Amazon sellers, the goal is to turn existing products, brand assets, and fulfillment resources into a professionally built Shopify store that is ready for customers.
The following agencies offer different strengths, from Shopify development and custom storefront design to Amazon marketplace expertise and launch preparation. Comparing their services, outcomes, and pricing can help sellers find the right partner for their new DTC channel.
Quick Comparison: Which DTC eCommerce Agency Fits Your Needs?
Pricing and deliverables vary by agency. A basic Shopify development package may have a different scope from a launch service that also covers fulfillment, advertising accounts, email automation, and handover.
1. IMP Marketing - Best for End-to-End Shopify DTC Store Setup for Amazon Sellers
IMP Marketing is an eCommerce agency and official Shopify partner with 12 years of experience supporting 130+ brands, including seven-figure and $10M+ annual-revenue businesses.
Through its DTC Launchpad for Amazon Sellers, IMP helps established Amazon businesses launch a conversion-focused Shopify DTC store while continuing to sell on Amazon.
Rather than focusing solely on storefront design, IMP prepares the essential fulfillment and marketing systems alongside Shopify development, helping sellers establish an additional sales channel through one coordinated service.
#### Scope
- Conversion-Focused Shopify Development: Backed by 12 years of eCommerce experience, IMP develops branded storefronts with optimized product pages, eligible Amazon reviews, trust signals, and SEO/GEO-ready foundations.
- Amazon Fulfillment Support: Amazon Multi-Channel Fulfillment (MCF) integration using existing FBA inventory, or guidance in evaluating and selecting suitable third-party logistics (3PL) providers.
- Launch-Ready Meta & Google Ads Infrastructure: Fully configured Meta Business Manager, Google Ads, Merchant Center, connected product catalogs, and GA4, Meta Pixel, and Conversions API tracking.
- Klaviyo Automation & Branded Social Presence: Core email flows, including welcome, abandoned-cart, and post-purchase sequences, plus Facebook and Instagram setup with branded launch content.
- End-to-End Testing & Handover: Order, shipping, fulfillment, and tracking verification, followed by training and client-owned account handover.
IMP follows a structured 4 to 8 week launch process, helping Amazon sellers establish their Shopify DTC store without having to build and coordinate a separate development team.
Beyond Shopify store setup, IMP Marketing supports brands at different stages of their DTC journey. After building their store through DTC Launchpad for Amazon Sellers, brands can move to DTC Go-to-Market to launch paid campaigns, test customer demand, and evaluate growth opportunities. IMP also provides ongoing services such as paid media management, email marketing, and SEO/GEO. For established brands ready to scale further, CoScale offers a revenue-share growth partnership with end-to-end eCommerce marketing support.
#### Outcome
Amazon-to-Shopify Launch: Sunhouse
IMP helped Sunhouse, an established home and kitchen brand, launch a Shopify store for the US market alongside its Amazon business.
The project included localized Shopify development, Amazon MCF fulfillment, product review setup, Klaviyo automation, Meta and Google advertising account preparation, and branded social launch content.
The project demonstrates IMP's ability to help established Amazon sellers use their existing business resources to establish a new Shopify DTC sales channel.
Shopify Conversion Expertise: Kolor
In a separate Shopify project, IMP helped Kolor achieve an 8x increase in conversion rate by rebuilding its storefront, improving brand visuals and messaging, and implementing email automation, without increasing traffic.
Together, these projects illustrate IMP's experience in both Amazon-to-Shopify store launches and conversion-focused eCommerce development.
#### Pricing
All-inclusive DTC Launchpad package pricing, covering the agreed Shopify development, fulfillment support, marketing account setup, email automation, social launch content, testing, and handover.
The final project cost depends on the selected package and agreed requirements. A fixed public starting price is not listed.
Paid media management and ongoing growth services are offered separately from the initial Shopify setup.
2. Krolog - Best for Shopify Website Development With Defined Packages
Krolog is an eCommerce services agency supporting businesses across Amazon, Shopify, Walmart, and other online marketplaces.
Its Shopify development packages are suitable for sellers seeking a branded DTC website with clearly defined development deliverables and published starting prices.
#### Scope
- Shopify Store Development: Theme setup, storefront customization, product pages, checkout, and payment configuration.
- Catalog & Technical Setup: Product uploads, collection organization, shipping settings, mobile responsiveness, and core eCommerce integrations.
- SEO & Store Enhancements: SEO foundations, additional page customization, and selected email or review integrations depending on the package.
- Amazon Marketplace Services: Amazon account management, listing optimization, and advertising services available through separate engagements.
#### Outcome
Shopify Development: Toner Pros
Krolog worked with Toner Pros, a printer supplies business, to improve its Shopify storefront and online shopping experience.
The project included product catalog organization, store navigation, SEO improvements, and warehouse inventory connections.
Krolog reports improvements in product discovery and operational efficiency, although its published case does not provide a specific attributable revenue or conversion increase.
#### Pricing
Krolog offers tiered Shopify development packages, with pricing based on the level of customization, product catalog size, and technical requirements.
Its published packages focus on defined store development deliverables, including theme customization, product uploads, and technical setup. Amazon sellers should confirm whether product content creation, fulfillment integrations, and marketing account setup are included or require additional fees.
3. Embarc Consulting - Best for Shopify Setup Alongside Amazon Private-Label Operations
Embarc Consulting is an eCommerce agency specializing in Amazon private-label brands, with more than 10 years of marketplace experience and work across over 120 brands, according to its website.
The agency provides Shopify development and store management services for businesses operating across Amazon and brand-owned sales channels.
#### Scope
- Shopify Development: New store builds, theme customization, product pages, and storefront redesign.
- Amazon Marketplace Expertise: Seller Central operations, product listings, inventory planning, and marketplace management.
- Fulfillment Coordination: Support for Amazon MCF, Buy with Prime, and inventory requirements across Amazon and Shopify.
- Store Optimization: Product feeds, conversion improvements, and email/SMS services depending on project requirements.
#### Outcome
Amazon Marketplace & eCommerce Operations
Embarc has published examples of Amazon marketplace performance improvements involving advertising, account management, and operational optimization.
Its Shopify services also address storefront development, inventory coordination, and fulfillment requirements for established marketplace sellers.
However, a specific publicly quantified Amazon-to-Shopify launch result was not identified in the reviewed Shopify service information.
#### Pricing
Embarc uses customized proposals based on the project scope and level of support required.
Shopify development can be quoted as a project, while ongoing store management and marketplace services may involve monthly retainers.
A fixed public starting price for Shopify development is not listed.
4. Creative Labs - Best for Custom Shopify DTC Storefront Development
Creative Labs is a Shopify and Shopify Plus design and development agency specializing in customized storefronts, user experience, and technical optimization.
The agency works with DTC eCommerce brands seeking tailored Shopify websites and structured development support.
#### Scope
- Custom Shopify Development: Shopify and Shopify Plus store builds, custom themes, and storefront architecture.
- Conversion-Focused UX: Product page design, navigation, merchandising, and checkout improvements.
- Technical Configuration: Product setup, shipping and tax settings, analytics connections, and launch testing.
- Store Optimization: Technical performance, SEO, and additional development services depending on project requirements.
#### Outcome
Shopify Plus Storefront: Sunday Golf
Creative Labs worked on Sunday Golf's Shopify Plus storefront, focusing on product navigation, bundled offers, customer reviews, and mobile shopping experiences.
The case study describes Sunday Golf as an established brand with more than 390,000 golf bags sold. This reflects the brand's overall commercial scale rather than an incremental result attributed directly to Creative Labs.
The project demonstrates the agency's experience in customized Shopify storefront development and product merchandising.
#### Pricing
Creative Labs publicly lists:
- Custom Shopify Store Build: $10,000 fixed project price, typically delivered in 6–8 weeks.
- Design & Development Subscription: $5,000 per month.
Project deliverables and additional development requirements should be confirmed against the selected package.
5. Dahna - Best for Shopify Storefront Localization for US Customers
Dahna is a California-based, bilingual Korean-English marketing agency offering Shopify storefront and website development services for brands entering or expanding in the United States.
Its work focuses on creating customer-facing eCommerce experiences through localized product content, brand messaging, and storefront development.
#### Scope
- Shopify Storefront Development: Shopify website setup, product pages, navigation, and mobile-friendly storefront design.
- US Market Localization: Product messaging, brand content, and shopping experiences adapted for American customers.
- Product Content Optimization: Product descriptions, educational content, and customer-facing information.
- Supporting Digital Services: Analytics, website optimization, and related marketing services depending on the agreed scope.
#### Outcome
US-Market DTC Storefront Development
Dahna's published services focus on helping brands present their products and messaging to US customers through Shopify and other digital storefronts.
The reviewed service information does not provide a specific Shopify launch case with a quantified conversion or revenue outcome.
Brands considering Dahna can request relevant portfolio examples and confirm which storefront, technical setup, and handover services are included in their proposal.
#### Pricing
Dahna provides project-based proposals tailored to the required website development and content scope.
A fixed public starting price for Shopify storefront development is not listed on the reviewed service page.
Final Thoughts
Launching a Shopify DTC store allows established Amazon sellers to build their own direct sales channel while making use of the products, brand assets, and fulfillment resources they already have.
When comparing DTC eCommerce agencies, look beyond storefront design and consider what each agency includes in its Shopify setup services. Fulfillment connections, conversion tracking, marketing account setup, and proper handover can make a meaningful difference in how smoothly your new store operates.
The right agency can help you launch a Shopify store that is ready for customers, easy to manage, and prepared for future growth, without diverting unnecessary time and resources from your existing Amazon business.
Frequently Asked Questions
1. Can Amazon sellers launch Shopify without leaving Amazon?
Yes. Shopify can operate as an additional direct-to-consumer sales channel alongside an existing Amazon business. Sellers can use their established products, brand assets, and eligible fulfillment inventory while maintaining their marketplace listings. Inventory, pricing, and shipping should be coordinated across both channels.
2. Which DTC eCommerce agency is suitable for Amazon sellers setting up Shopify?
The right agency depends on whether the seller needs storefront development alone or additional launch support. For established Amazon sellers seeking a more complete Shopify setup, IMP Marketing offers DTC Launchpad, covering conversion-focused store development, Amazon fulfillment support, Meta and Google Ads account setup, conversion tracking, Klaviyo automation, and social launch content within a structured 4 to 8 week process.
3. Can I use existing Amazon FBA inventory to fulfill Shopify orders?
Yes. Amazon Multi-Channel Fulfillment (MCF) allows eligible Shopify orders to be fulfilled using inventory stored in Amazon fulfillment centers. Sellers can also use an existing warehouse or third-party logistics provider. The appropriate arrangement depends on inventory eligibility, shipping costs, and fulfillment requirements.
4. Does Shopify store setup include Meta and Google Ads?
It depends on the agency and package. Some Shopify setup services include configuring Meta Business Manager, Google Ads, Merchant Center, product catalogs, and conversion tracking. This prepares advertising infrastructure but does not necessarily include running campaigns or managing ad spend.
5. What should Amazon sellers prepare before hiring a Shopify setup agency?
Amazon sellers should prepare their product catalog, brand assets, approved product information, domain details, and relevant Seller Central access. Existing sales data can also help identify priority products for the Shopify launch. Fulfillment arrangements and the people responsible for project approvals should be confirmed early.
6. Will a new Shopify DTC store generate sales immediately after launch?
A Shopify DTC store can begin accepting orders once it goes live, but generating consistent sales depends on attracting the right customers. A professionally built store with optimized product pages, reliable fulfillment, and marketing systems provides a strong starting point. From there, brands can drive traffic through paid ads, SEO, email, and social media, either with their own team or support from a DTC growth agency.
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
