Meet MeanCEO

Violetta Bonenkamp

Violetta is an experienced startup founder with an MBA and 4 other Higher Education degrees, with a background in education, deeptech, AI, entrepreneuship and more.

Violetta Bonenkamp

CEO
Fe/male Switch
CADChain

about Violetta

Violetta is an experienced startup founder with an MBA and 4 other Higher Education degrees, with a background in education and deeptech.

She has more than 20 years of work experience in multiple countries (incl. 10 years of being a solopreneur and a serial entrepreneur). She is the creator of the "gamepreneurship" methodology, which is the scientific basis of the startup game. Violetta was accepted into Columbia University and has been named one of top 100 women in Europe by EU Startups.
Violetta Bonenkamp
fe/male switch
CADChain
There are several reasons behind this provocative alias. One of them is that female entrepreneurs are expected to be agreeable, nice and a billion of other things. Those who do not fit the stereotype are labelled arrogant, aggressive and so on.

She had her own ESL (English as a Second Language) course and ended up working 7 days a week because she had a lot of clients but not enough time. She tried to scale by organizing groups and trying to switch some people onto online methods but she quickly realized that she was hitting the limit. So when someone offered her to build a startup, she immediately said Yes.

Why MeanCEO

5
University degrees
50
PROJECTS and ideas BUILT
10
years of entrepreneurship
CEO
fe/male switch
CADChain
I call myself a happy entrepreneur, because nothing else sounds right. I guess, in order to be a true startup founder, you have to be wired in such a way that pain brings you pleasure.

Autobiography

My extensive educational journey began last century, when I earned my first Master of Arts in Linguistics and Education (1999-2004) at Immanuel Kant’s Baltic Federal University and spent several summers in the USA, perfecting my skills. The next step involved traveling to Belgium, to become an Advanced Master in Linguistics thus cementing my title of a language expert (2006-2007). At the same time, I decided to work on my MBA degree at Blekinge Institute of Technology, Sweden (2006-2008) in order to add economics and management into my skillset. In 2007 I decided to dive back into the education sphere and I was awarded a full scholarship for an Erasmus Mundus joint program of three universities: University of Oslo, Norway; University of Tampere, Finland; University of Aveiro, Portugal to become a European Master of Higher Education by 2009.
Throughout the years I mixed my educational experience with traveling, working and volunteering in multiple countries, including the USA, where I got accepted into Rutgers and Columbia University but was unable to pursue those degrees because of a force major.
It's only natural that my vast experience finally led me onto the path of entrepreneurship. The idea for CADChain, my first startup, appeared in 2018, at the moment of my deep dive into blockchain as a technology. At the end of 2018 a Dutch incubator scouted CADChain and, thus, the company was established in the Netherlands. As the CEO of CADChain, it's my responsibility to create the company vision and align it with our mission, marketing strategy and build an engaging community around us. I leverage my network across Europe, US, Asia and Australia to expand our team and partnerships. Since 2021 we have grown from 4 to 25 FTEs despite the pandemic.
about Violetta
As part of the company's corporate responsibility, I initiated a startup game for women called Fe/male Switch. It is an educational simulator for future female entrepreneurs and it is attracting a lot of media attention, as well as users. At F/MS I am responsible for continuous strategy building, planning and ideation of projects, educational content, game mechanics, internal economy and establishment of connections at various levels. I also publish my take on startup news.
Over the years I have participated in many business incubators and accelerators (Yes! Delft, Startup leap, Y startup school, Brightlands, Venture Deals, TU/e Launch, Investor Readiness BOM) with different ideas. I never stop studying and have taken courses on blockchain, intellectual property, machine learning, data science from the University of Nicosia, WIPO, EU IPO, Dutch Blockchain Coalition, etc. I participated in multiple hackathons (EOS.io in Hong Kong, EUvsVirus, Block.one, etc). My startups got awarded many grants at the national and EU levels. OECD chose my startup to be one of the 12 startups globally to participate in its Global Blockchain Policy Forum.
In 2022 I got nominated for the Impact Person of the year at the Dutch Blockchain Week and was named as one of the top women in startups in EU by EU Startups. I have experience with both bootstrapping, development and getting public and private funding. And I love what I do.
about Violetta

Presentation

VIDEOS

    AI in Ad Campaigns
    The startup ecosystem continues to push boundaries, and advertising isn't exempt. Founders leveraging AI are crafting campaigns that adapt in real-time, reaching customers when they're most likely to convert. Learn how Google Ads is evolving in 2026 with AI tools that personalize shopping experiences and shorten the path from curiosity to purchase. European bootstrappers and female entrepreneurs can benefit big here, tailoring ad spend to real-time performance metrics while staying within budget.


    Analytics for Action
    Bootstrapping founders often lack the resources to experiment with multiple strategies. That's where understanding your data can change the game. Dive into how SaaS startups across Europe use Google Analytics effectively to track high-impact metrics like user behavior, referral sources, and churn rates. Female-led teams especially leverage this data to make precise decisions, transforming insights into actions that directly boost profitability.


    AI Tools for Startup Productivity
    Personalized AI has taken a huge leap forward, with tools like Google Gemini setting new standards. Female founders and bootstrappers in Europe are exploring how intelligent assistants can refine their workflows, saving hours every week. Dive into the latest Google Gemini News for January 2026 and learn how startup teams are using AI to improve customer communication, manage projects, and make faster decisions tailored to their business needs.


    Navigating AI Tools for Small Business Growth
    AI isn't just for corporations anymore. Bootstrapped founders across Europe are using smaller, accessible AI solutions to compete with bigger brands in ecommerce. Discover how the latest Google Merchant Center updates enable small teams to automate tasks, optimize ads, and implement Universal Product Codes (UCP) to scale smarter. If you're wondering how AI fits into your lean startup strategies, this guide breaks down practical tools that deliver results without breaking budgets.


    SEO Success with Clear Metrics
    Bootstrapping startup founders are making data their best ally, especially in Europe. Success isn't achieved by blindly scaling but by smartly interpreting what Google Search Console is showing. Dive into Google Search Console News: January 2026 Edition for Startups to see how actionable optimizations help founders refine strategy. Female entrepreneurs especially benefit from tracking direct rankings and user behavior patterns to shape clear, ROI-focused SEO campaigns.


    LinkedIn as a Growth Partner
    Female founders and bootstrappers in Europe are tapping into LinkedIn not just for hiring but for scaling their customer base. Microsoft Advertising’s integration with LinkedIn is unlocking targeted ad opportunities that align with professional behavior, helping startups reach decision-makers directly. Learn how LinkedIn integration is reshaping advertising strategy for startups in 2026 and why precision targeting on a network designed for professionals gives lean entrepreneurs the upper hand when resources are tight.


    AI Visibility Metrics: What Founders Should Track
    Bootstrapped European startups need to understand their position in AI-driven search results now that algorithms prioritize E-E-A-T and structured data. Learn how the smartest startups in Europe are tracking AI visibility metrics like enriched snippets, mentions in voice search, and overall citation quality to refine their content strategies. Female founders especially benefit from mastering this landscape to compete effectively against bigger budgets by using original content and optimized formatting tailored for AI ranking systems.


    Rising Costs, Smarter Spending
    LinkedIn advertising CPCs are climbing fast in 2026, forcing startups to rethink how they allocate their budgets. Founders bootstrapping in Europe are shifting to campaigns that prioritize lead quality and long-term conversions over vanity metrics like clicks. Learn how LinkedIn Ads News for Startups outlines actionable strategies to turn your ad spend into measurable business growth while avoiding the trap of overpaying for negligible results.


    Leveraging LinkedIn’s AI Features as a Founder
    LinkedIn’s AI advancements aren’t just about better networking, they’re tools for founders to ramp up visibility while saving time. Female entrepreneurs and bootstrappers, especially in Europe, can use LinkedIn’s automated content suggestions, audience segmentation, and engagement insights to refine their professional presence without spending on external tools. Learn how Microsoft LinkedIn’s latest AI updates are helping leaders build connections and grow their startups organically in 2026. When every message feels personal and targeted, your chances of customer engagement go up.


    AI Tools Shaping PPC Success
    Bootstrapped startups in Europe, especially female-led teams, are leaning into AI to stay competitive with PPC campaigns in 2026. Dynamic ad optimization, sentiment analysis, and predictive bidding are leveling the playing field for founders with limited ad budgets. Discover how European entrepreneurs are leveraging AI to win with PPC advertising while stretching every marketing dollar for validated results. You’ll see why smarter targeting outpaces larger budgets every time.


    January's SEO Updates for Startups
    Staying on top of SEO is essential for bootstrapped startups where every click counts. The latest updates in SEO News for January 2026 focus on how generative AI and customer behavior analysis are reshaping rankings. European founders, especially female entrepreneurs, will find actionable ideas for smarter growth using AI-driven strategies and targeted audience segmentation. Learn how these trends can help bootstrapped businesses punch above their weight in competitive markets.


    AI Tools That Actually Help You Work Smarter
    Everyone talks about AI solving problems, but the winners in SEO are finding tools that automate tedious tasks without creating more work. Learn how the latest smart tools in SEO 2026 integrate seamlessly into workflows, so entrepreneurs can focus on crafting content that converts. Bootstrappers, especially female founders, are leaning into hyper-personalized strategies powered by smarter data, not just blindly following trends.


    Performance-Based Budgeting for Bootstrapped Growth
    Are your ad campaigns generating genuine returns or just draining funds? Female founders across Europe are navigating YouTube ads with precision by connecting ad spend directly to customer acquisition metrics. Learn how they leverage YouTube Ads News with actionable strategies for startups to fine-tune budgets, target niche segments, and drive measurable results without overspending. When every euro counts, tracking what actually converts becomes your growth superpower.


    Beyond Views: Using YouTube SEO for Startup Impact
    Startups are dominating YouTube in 2026 by refining their content to rank higher in searches while connecting with niche audiences. Female entrepreneurs across Europe optimize their video strategies not just for visibility but also for driving actionable engagement. Curious how YouTube's search filter updates can be leveraged for startup growth? Learn from the latest YouTube SEO strategies tailored to bootstrapped startups to see how creators align content with search behavior for measurable results.


    Privacy as Product Strategy
    Privacy-first solutions aren't just compliance checkboxes anymore, they're shaping the entire business model. In 2026, European SaaS founders, especially bootstrapped ones, are leveraging GDPR and similar regulations to build trust as a competitive advantage. See how top SaaS companies in Europe are embedding privacy, transparency, and user control into their product design. When privacy sells itself, it's not just regulation-friendly; it's scalable customer loyalty.


    AI Tools Built for Solo Entrepreneurs
    Solo founders across Europe and beyond are using AI to punch above their weight. From automating customer support with chatbots to creating marketing copy that converts, these tools are making teams of one feel like teams of ten. Check out how entrepreneurs are using AI tools in 2026 not just to save time, but to drive strategic decisions with better data and insights. These examples include bootstrappers who are leveraging models like Google’s Gemini to target niche markets without the need for massive funds or resources.


    AI Tools Impacting AdTech Success
    AdTech startup founders looking for growth opportunities in February 2026 can’t ignore AI's influence. Whether it’s predictive analytics, audience segmentation, or personalized ad delivery, AI tools are reshaping how companies reach the right users. Dive into how AI is transforming AdTech strategies in 2026 and see how startups like yours can leverage these advancements to stay ahead. With smarter algorithms optimizing campaigns, even bootstrapped startups can now compete effectively against larger players in the space.


    Automating Growth Without Losing Control
    Female founders in Europe are leveraging automation tools to scale thoughtfully without sacrificing quality or customer touchpoints. See how the best SaaS startups in 2026 use AI prioritization to streamline repetitive tasks, freeing up their lean teams to focus on high-impact work. Smart automation isn't about replacing humans, it's about helping them focus where it matters most, especially for entrepreneurs working with limited budgets and resources.


    Achieving Growth Without Breaking the Bank
    Startups often assume big ad budgets equal big results. Smart founders in 2026 know better, they identify and target niche audiences, ensuring every ad spend delivers high-quality leads. Learn how using Google Ads can drive startup growth through precision targeting, and watch how bootstrappers across Europe are achieving maximum impact on minimal spend. With strategic keyword bidding and audience segmentation, smaller teams can effectively compete, convert, and expand, proving that creativity always wins over capital.


    From Traffic to Revenue: Turning Metrics into Money
    Startups don’t have time for vanity metrics. They need actionable data from day one. Learn how bootstrapped founders track the touchpoints that matter, activation rates, revenue per user, and churn trends, using free tools that scale alongside their growth. Check out how Google Analytics for Startups helps European entrepreneurs uncover patterns in user behavior without overspending on fancy analytics that add complexity. When you own your data understanding from day one, informed decisions follow.


    Fixing What Google Can't Rank
    Your startup thrives when Google Search Console acts like a magnifying glass, not just a mirror. Bootstrapped founders rely on it for more than visibility, they use it to find broken links, uncover orphan pages, and spot SEO opportunities that drive conversions. See how lean teams in Europe grow faster with better insights by treating Search Console data as action steps instead of analytics noise. Every fix compounds your traffic, even on a small budget.


    Smarter Ads for Bootstrap Startups
    Startup founders managing limited budgets can't afford wasted ad spend. Microsoft's advertising platform offers precise targeting across LinkedIn, which ensures your money drives qualified leads, not generic clicks. Learn how Microsoft Advertising helps bootstrapped startups scale smarter by prioritizing audience segmentation and actionable analytics from day one. This approach cuts costs for early-stage founders while focusing efforts on building actual customer demand.


    LinkedIn Through a Bootstrapper's Lens
    Female founders across Europe are turning LinkedIn into more than just a networking platform. For bootstrap startups, it's become a critical lead generation, authority-building, and investor attraction tool. Learn from the strategies the most resourceful startup teams use to dominate LinkedIn while staying lean. Whether direct messaging potential partners or crafting posts that position your brand as a thought leader, LinkedIn offers a low-cost way to grow your startup strategically in 2026.


    Targeted Outreach Matters Most
    Bootstrapping founders in Europe are getting smarter about where they spend their limited ad budgets. Platforms like LinkedIn allow you to reach decision-makers directly without chasing clicks or wasting money on broad audiences. Learn how LinkedIn Ads strategies for startups in 2026 can pinpoint your ideal customers and generate quality leads that actually convert. For female entrepreneurs, leveraging professional networks instead of mass marketing often means better ROI and faster scaling.


    PPC Success Starts with Strategy
    Pay-per-click campaigns can turbocharge growth for startups but only when done thoughtfully. It's not just about bidding; it's about understanding your audience, testing relentlessly, and allocating budget where conversions actually happen. Explore how these PPC strategies for startups in 2026 focus on high-value customer acquisition instead of wasted impressions. Whether you're bootstrapped or VC-backed, learning the fundamentals of PPC strategy can save you money while scaling results.


    Targeted SEO for Bootstrapped Growth
    AI-driven strategies aren't just for funded startups. Female founders bootstrapping SaaS in Europe can implement AI tools for audience segmentation, keyword discovery, and organic search growth, without spending a fortune. Learn how SEO for startups in 2026 turns organic traffic into a repeatable growth channel and why starting small with targeted outreach outperforms expensive paid campaigns every time. This guide is built for entrepreneurs with limited capital looking to maximize visibility.


    Scaling Smarter with AI SEO
    Startups in Europe are leveraging artificial intelligence to focus their SEO efforts where it counts most, customer intent and localized relevance. Learn how the smartest European founders are optimizing SEO with AI tools that analyze keywords, automate content gap research, and refine link-building strategies without spending a fortune. This approach works especially well for bootstrapped and female-led businesses who need every click, conversion, and customer interaction to deliver measurable results.


    Emotional Connection as a Growth Tool
    Bootstrapped startups across Europe often struggle to differentiate without sky-high marketing budgets. That’s why many founders are discovering how Vibe Marketing transforms startup growth by focusing on emotional branding. When you connect deeply with your audience, loyalty grows, marketing costs shrink, and your competitors struggle to match the connection you’ve built. Female founders leveraging this method find that shared values and authentic storytelling resonate in crowded markets, especially during early traction stages.


    Coding Your Startup’s Competitive Edge
    Smart founders embed coding principles directly into their startup strategy. It’s not just about writing clean software, it’s about the processes that make technology scale faster and cost less. See how the most resourceful European startups are using Vibe Coding to align development with customer needs while staying lean. This low-cost, high-impact approach works especially well for bootstrapped teams who need results without red tape.


    AI for Faster Scaling
    Bootstrapped European startups are turning AI into a co-pilot rather than a replacement. Female founders in particular are finding efficiency gains and more focused workflows through AI prompting that amplifies their creativity instead of sidetracking it. Learn actionable strategies from how startups use AI to scale smarter by integrating tools deeply into team collaboration, product development, and even customer support. When AI prompts are designed around specific tasks, your team's output grows without bloating headcount.


    Intentional Growth Without External Funding
    Founders in Europe who are focused on staying independent are finding creative ways to grow without raising venture capital. From community-led product feedback to carefully watching cash flow, these teams treat every decision as a chance to learn what really works in their market. Dive into what bootstrapping entrepreneurs are doing differently across Europe in 2026 to make strategic decisions that align with their long-term goals.


    Strategic Grants for Growth
    European entrepreneurs often miss out on free funding opportunities embedded in their ecosystem. Access to grants can take bootstrapped startups from survival to profitability without diluting equity. Dive into how female founders are mastering European grants to fuel their growth in 2026. These stories show the impact of navigating grant applications effectively, especially for founders working within regulated industries and under tight budgets.


    Second Act Founders: Returning Entrepreneurs
    Not every founder is starting from scratch in 2026. Many female entrepreneurs are doing it differently the second time around, bringing lessons from earlier ventures into new projects. Learn how seasoned European founders are leveraging past exits and failures to build smarter, faster-growing startups in niche markets. If you're starting fresh but not new, this article shows you how to make your next venture your strongest yet.




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